False Positives: How to avoid referring your customers to your competitor

False Positives: How to avoid referring your customers to your competitor

May 23, 2019, 3:00 PM - 4:00 PM

San Francisco Marriott Marquis - Salon 14/15
Language:
English
"For every action, there is an equal or opposite reaction" applies to fraud prevention as well as science. When companies focus exclusively on preventing fraud, they run the risk of canceling orders by legitimate customers that may appear risky. Merchants understand that customers who have legitimate orders canceled might contact customer service, post negatively on social or even abandon them permanently for a competitor. Still, it can be overwhelming for merchants to determine how to reduce this problem, especially when it's a difficult issue to quantify. In this session, our expert panel will discuss:

• The obvious and hidden impacts and causes of false positives
• How to quantify false positives to initiate reduction actions
• Various ways companies have worked to reduce and prevent false positives, from A/B tests to re-examining risk identifiers to changing the mindset of the fraud team and more

Contributors

  • Lisa Michelle Eugene

    Speaker

    Fraud Analyst

    Huckberry

Topics

  1. Topics
    Emerging/Continuing Fraud Trends
    Operations

Session Experience Level

  1. Session Experience Level
    Intermediate

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