Grad School: Fake is the New Fraud

Grad School: Fake is the New Fraud

May 21, 2019, 3:15 PM - 5:15 PM

Yerba Buena Salons 12-15
Are your customers acting out of character? Studying behavioral patterns can alert you to consumer identities fabricated by criminals who have no intent to pay. In addition to account takeover and hijacking techniques, this session will be address the indirect impact of synthetic identity fraud on merchants-as well as the broader impact on the entire e-commerce ecosystem. In live time, we will be asking the audience to respond via mobile device with their opinions on this growing industry issue. How does your shop define and identify synthetic ID fraud and what impact is it having on your business? How can it be detected early so that the synthetic/false information does not pollute the e-commerce ecosystem? What steps are you taking to ensure the consumer is present in your transactions? Join your merchant peers and our panel of experts to learn how the industry is balancing recognizing fake identities with a friction-free customer experience.


  • Jimmy Baldwin


    VP Fraud Manager

    Synchrony Financial

    25 years of credit card banking experience with Synchrony, including 18 years in fraud leadership managing operations, implementation of fraud...

  • Jenny Carr


    Fraud Operations Manager


    15 years of fraud leadership, operations management, and fraud prevention techniques/ implementations. Her experience has provided continuously...

  • Jonathon Masteller


    Product Manager

    Discover Financial Services

    Jonathon is currently a product manager at Discover Financial Services managing card not present digital security products. In his role, he focuses...

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